Our guest today is June Cohen, a pioneer in the web industry for her work at HotWired (the web division of Wired magazine), author of “The Unusually Useful Web Book,” and the force behind bringing the informational and inspirational “TED Talks” online and out to the world. She co-founded WaitWhat?, a content incubator to develop original media properties over time, and the podcast “Masters of Scale,” which explores the theories behind how companies grow and scale their business.

June Cohen has always been “hopelessly interested in everything.” Travel, graphic design, theater, writing, web technology, journalism—June wants it all. In college, she changed her major several times before landing on political science, meanwhile completing full minors in human biology, African American studies, and anthropology. She has a seemingly natural ability to succeed at everything, and while it makes me jealous, it also raises the question: without the constraint of only being good at a few things, how does she get anything done?

“The wisest thing I found to do is to make a decision and lean into it. And to see how you feel…And if it feels like…something that feeds you and is working and speaking to you, lean into it. And if it isn’t, change course.”

This emphasis on making a decision applies not only to her career and personal pursuits, but to her role as a leader. During her time as one of the earliest employees of TED Talks, she believed that if the company was brave enough to take the talks from a private, remote conference and broadcast them to the world, they would be able to find a niche audience that would embrace the messages being presented.

“I think it is fair to say that I did not talk to a single person that genuinely thought it was good idea…that the idea of putting taped lectures online was just not something that could ever succeed. But for me, I really believed in it. I believed in the talks, I believed…in how I felt when I was sitting in a room listening to these talks…and I believed that the feeling could be transferred to video.”

We know how this story plays out. June stuck with her decision, despite all the naysayers, and TED Talks have since become wildly successful, with some of the most popular videos garnering billions of views. After ten years at TED, June felt that her work was done. Decision time: what did she want to do with her life?

Takeaways from this episode:

  • Decide, decide, decide. The best thing you can do as a leader is to decide. A decision is better than no decision.
  • Own what you believe. Often when something doesn’t yet exist people have a hard time “seeing it.” But if you can see it you need to fight for it.
  • Often it is the small, personal details that really make a story work. If you want to make better stories, include sensory details so that your audience can mirror your experience in their minds.
  • You will never know all answers from the beginning. Whatever it is that you’re creating or working towards, you have to trust in the process. Keep moving forward and it will keep revealing itself.

Join us as we discuss how June made that pivotal decision, the importance of gender balance in teams, and fighting for what you believe. Listen on iTunes or in the player above, and if you enjoy the show, please make sure you subscribe so you don’t miss an episode.

Links in this Episode and Transcript

June Cohen
Twitter: @junecohen

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