Many of us feel comfortable navigating a city. Whether it’s New York or Kyoto, the rules remain mostly the same. Count the amount of blocks you’ve walked, remember that the E train runs express to Manhattan, if you see the Duane Reade, you’ve gone too far. We can get lost, for sure, but there’s a joy in knowing that you have the freedom to get lost. A wrong turn could mean your new favorite Chinese spot, or a new friend.

Now think about how you navigate the internet. We don’t explore and get lost as much as we stay within one small neighborhood – Facebook, Twitter, Instagram, LinkedIn.